SEO Services in Brisbane
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Search Engine Optimisation
SEO in Brisbane
SEO – at its core is all about increasing your websites visability in the organic search results of the major search engines. Sound relatively easy right? Well to get that visability up, you have to understand a few things:
- What kind of content does your target audience want to read?
- How do search engines work?
- How to correctly optimise your website for the Search Engines
One of the major issues with SEO is that it is a forever changing landscape. Where the basics of on-page optimisation may stay the same, the technical aspect and off-page startegies are constantly changing.
A Brief History of SEO
Did you know the practice of SEO pre-dates Google? Although obviously not as popular, there are reports of SEO happening in the early 90’s and not really taking off until the early 2000’s. When Google stormed into the search industry, they used a very unique algorthm that blew away any competition. A lot of it was similar to the Harvard University Reference system, where Google looked at links as a form of recomendation and gave those sites preference to rank. This started yielding better results and more and more people switched to Google. Now they are the search engine powerhouse we recognise today with hundreds of different search factors to rank a page.
Ranking high on websites was quite a new concept in the late 90s, most rankings came from search engines such as yahoo, aol, Ask Jeeves and more. Most of these sites were similar to directories like yellow pages and that’s how you found the business you were looking for.
Ranking a site back then was relatively easy, you just made sure your html tags were accurate, the content was good and you had some links. From here you would just repeat your keywords enough throughout your webpage and meta tags to show up. If your competitor mentioned a keyword 50 times, you would do it 100 and overtake them.
A lot has changed over the 20+ years SEO has been running, now days everyone wants the number 1 spot on Google and the competition has never been more prevalent.
The Most Popular Search Engines
There is more to the internet than Google. Other search engines also exist and take a huge share of the traffic online. Some of these you might not have ever thought of:
- Google – Google has over 75% of the market share on a global scale making it easily the number 1 search engine in the world. Google was created as a research project in 1996 by Larry Page & Sergey Brin, they offered to sell their engine in 1999 for $750 000 USD and the offer was rejected. Possibly the biggest financial mistake made, today Google’s parent company Alphabet is worth around $650 billion.
- The big appeal of ranking on Google is driven from the huge amount of traffic that goes through the search engine on a daily basis. However, this makes everyone want to rank on google and the competition is getting harder and harder. Google is also moving searchers away from clicking on websites and offering answers to questions via rich snippets. This is starting to lower the organic real estate on the front page of Google whilst loading them up with ads.
- Youtube – Youtube was founded in 2005 and one year later Google had acquired it. Today Youtube gets over 1.5billion users per month and shows over 1 billion hours of video each day to users.
- As with Google, the massive amount of traffic to the site is the major appeal for advertisers. Youtube can be extremely rewarding if done right, but with over 300 hours of video uploaded to Youtube every minute, it can be a real struggle to stand out
- Amazon – Not as big in Australia, Amazon is the biggest online shopping store in the world. Amazon has been so successful over the years that these days more than half of all online shopping searches begin on Amazon and not Google. This is a bit different in Australia, but Amazon is gaining traction here fast.
- The positives to ranking on Amazon are again the sheer amount of traffic the site gets. The downside though is competition is fierce, real fierce. Reviews and unique products are rewarded on Amazon and if you are new to the scene, this is going to be difficult to check.
- Facebook – Facebook became available to the public in 2006 and has since became the absolute social media platform for people to use. It has more than 1.5 billion logged in visitors per month which gives business and advertisers a huge playground to work in.
- The major con to Facebook marketing is the price and low conversions. Many argue that Facebook traffic is not targeted like Google traffic, but instead is a source of cold traffic with a form of display advertising.
- Bing – Coming in at 5th position is Bing. Bing was Microsoft’s answer to Google in 2009. Unfortunately it has always been a shadow of Google and still remains a shadow to this day. Bing has been making a lot of plays lately to catch up with google including some major upgrades to their advertising space.
- Bing is a much easier search engine to optimise for than Google, the issue is the smaller user base and if you solely focus on Bing rankings, your Google rankings are going to suffer.
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